Suzuki Motorcycle India to invest Rs. 150 Cr in 3 years

Suzuki Motorcycle said on Wednesday that it will invest Rs, 150 crore in expanding its manufacturing capacity by 2012.

Rakesh Kumar, Zonal Head (north and east) of Suzuki Motorcycle India, told that at present, the existing plant at Gurgaon has manufacturing capacity of 175,000 bikes annually and have plans to invest Rs 150 crore in phases to increase the manufacturing capacity to 450,000 bikes annually by 2012.

Wheels Guru View -

What Suzuki is lacking at this point of time is a focus towards its target audience and reaching out to the masses. Suzuki's performance oriented bikes, during the 2 stroke era, were a biker's dream for the rush of adrenaline it used to produce. The products are good but they need to be properly placed in the exact audience so that they can take the decision of giving it a shot.


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